insuladent
Summary: INSULA Dent (insuladent.hr) — a modern dental clinic in Zadar, Croatia (Insula Dent d.o.o., founded early 2021). Client engagement = Google Ads + a simple site + Search landing pages. Exact services/prices/hours are TO-VERIFY (site is JS-rendered, couldn’t be auto-extracted).
What it is
INSULA Dent is a modern oral-health / dental clinic operating as Insula Dent d.o.o. (Croatian private limited company). Founded early 2021, it presents an experienced team plus modern dental technology. Primary market is Croatian (.hr domain), but the clinic sits in a strong dental-tourism region.
Location
Zadar, Croatia (Dalmatian coast). Exact street address, hours, and phone still to be captured from the live site.
Likely services (ASSUMED — verify against live site)
Standard modern-Zadar-clinic set, used as scaffolding for the ads/landing-page plan: opća stomatologija, implantologija, protetika (krunice/mostovi), estetska stomatologija (izbjeljivanje, keramičke ljuskice/fasete), ortodoncija (Invisalign / prozirni alajneri), oralna kirurgija, parodontologija, dječja stomatologija, dentalna higijena. High-value / high-intent leads: implantologija and keramičke ljuskice (also the tourism drivers), plus estetika/izbjeljivanje and Invisalign.
Positioning
Modern, tech-forward clinic (assumed digital dentistry — CBCT/3D, intraoral scanner). Newer (2021) but experienced-team framing. Local Zadar trust + reviews will matter for the domestic market.
The dental-tourism opportunity
Zadar/Croatia is an established dental-tourism destination — foreign patients (DE/AT/IT/UK/Nordics) travel for implants and veneers at prices below home, bundled with a coastal holiday. This justifies English-language ads + landing pages for the implant/veneer groups, with travel-logistics content (visits, guarantees, airport/ferry, accommodation help). This is the clearest way to differentiate spend from generic local-only dentistry ads.
Engagement deliverables
- Google Ads (Search) plan — ad-group structure, keyword themes, sample RSAs, negatives, geo, bidding, conversion tracking.
- Web setup — lean site (Home, Usluge, O nama, Kontakt) + one focused landing page per high-intent ad group (message match), HR + EN for tourism pages.
- Both compiled in
control-center/clients/insuladent/google-ads-and-web-plan.md.
Open questions (TO-VERIFY on the live site)
- Real service list & exact naming used on site
- Pricing / whether a cijenik is published
- Working hours, phone, email, exact address, Google Business Profile + reviews
- Whether English pages already exist
- Existing GA4 / Google Ads / Meta pixel / cookie-consent (GDPR) setup
- Budget, and which services the client wants to lead with
- Hosting choice for the new simple site (Cloudflare Pages like foogy-dev, or elsewhere)
Sources
raw/insuladent-site-copy.md— ground-truth capture (verified facts + clearly-marked assumptions; live fetches returned empty JS shells).control-center/clients/insuladent/google-ads-and-web-plan.md— the client deliverable.